No sweat

The Brief

Welcome back, Wellworthy readers.

We’re constantly told looking and feeling our best starts with something you buy.

But some of the biggest benefits, like more confidence, more energy, and less stress, happen after we exercise.

A new campaign from ASICS leans into this idea, suggesting some of the most effective wellness hacks can’t be bottled.

Here’s what’s inside:

• ASICS’ take on what your sweat is doing for you

• Harry Styles’ “Run For Fun” era

• WHAT'S NEW: An AI trained on vaginal health, wipes that replace your shower, and Dior’s $800 Pilates ring
  

Here we go!

— Jake & Joana

The Breakdown

ASICS’ “Get the Glow” campaign opens like a beauty ad, showing close-ups of smiling faces with bright, post-workout skin.

Then the camera pulls back to reveal those same people have just finished workouts, runs, or competitions, including pro tennis player Belinda Bencic coming off the court sweaty, flushed, and unfiltered.

The message is that glow isn’t purchased; it’s a byproduct of movement.

Why it matters

The campaign taps into a broader shift happening across wellness culture. 

Consumers are spending more money than ever chasing better skin, more energy, and less stress through products and routines.

But as little as 15 minutes of exercise delivers many of the same benefits, including supporting skin health.

The takeaway

Exercise won’t replace skincare, but it does give you something the beauty aisle can’t: systemic changes that show up in your skin, sleep, mood, and long‑term health at the same time.

💪 HYROX x Tech Week After Party

Fitt Insider, AIIR, and Wellworthy are hosting an invite-only gathering in New York City on June 6th during HYROX NYC and NY Tech Week.

The event will bring together founders, investors, and operators across health, fitness, and technology.

Event partners include: Sweatpals, Adidas, AG1, Attuned, Climatic, Create, Dream Recovery, Eight Sleep, KA-EX, Kane, Pliability, Rally, and Wip.

Space is limited. Apply and join the waitlist below.

Just Dropped

New products and drops spotted → 

Wellness & self-care

Evvy launched EvvyAI, a personalized AI advisor built to finally give women accurate answers about vaginal health. Since standard AI models fail on 60% of women’s health questions, Evvy trained its own using 100,000+ proprietary microbiome tests to decode symptoms and end late-night doomscrolling. Stop guessing.

ATEAM is a private, application-based membership that treats relationships as the missing pillar of health. Built out of New York’s fitness scene, the platform matches people who share values around training, recovery, and lifestyle, then caps daily app time at 11 minutes to push connections into real life instead of endless swiping. Apply for membership.

Biom launched Cleansing Body Wipes, a full-body reset for the days you do not have time (or energy) for a shower. The biodegradable wipes are infused with probiotics and plant-based ingredients to clean sweat, deodorize, and support the skin microbiome post‑workout or post‑commute. Stock your gym bag. 

Lade Pops’s new line of vaginal suppositories for period and midlife relief is designed to support comfort from the inside out. The CBD-powered melts are designed to work locally, supporting cramps, dryness, and pelvic tension. See the pops.

Performance & tech

The new Chilipad 2.0 uses circulating water (not gels or foam) to keep your bed at a precise temperature all night. Unlike many cooling mattresses, it comes without a subscription and uses a compact remote that lives on your nightstand. Cool down your sleep.

R.A.D is back with MALLOW, a cushioned daily trainer built for everyday miles. With a high-stack SwellFoam midsole, a smooth “roll with the miles” ride, and a design team pulled from Nike’s Innovation Kitchen, it’s meant to carry you from easy runs to race prep. Lace a pair.

Dior dropped the Haute Wellness collection, a couture take on fitness and recovery built around three pillars: gentle exercise, mindfulness, and recovery. Instead of just leggings, you’ll get Dior‑branded resistance bands, weights, and yoga bricks, plus sleep masks, silk pillowcases, and even a guided journal. Wellness, as a lifestyle flex. Tour Dior Haute.

On Our Radar 

What's moving in wellness this week → 

Race, recover, repeat. Three‑day wellness festival Runningman is back September 18–20 at Kingston Downs with an expanded mix of trail runs, wellness programming, and fun. At the center is its ‘race for every pace,’ a one‑mile loop that lets everyone from 5K runners to ultradistance athletes share the same course. The festival is also adding more on-site recovery options and a bigger music lineup this year, leaning into the “wellness weekender” trend where one trip covers it all.

Harry’s “Run For Fun” era. Harry Styles just dropped new merch for his “Together, Together” tour, and tucked inside is a retro Run For Fun tee. Between his sub-three-hour marathon in Berlin, his pop-up run club appearances, and the rise of running clubs as social “third places,” a running tee on a stadium tour is a pretty clear nod to how far run culture has crossed into pop identity.

Creators vs. the ski jump. Red Bull just launched the first‑ever Red Bull 400 Team Ascent in Sapporo, Japan as what’s billed as the world’s toughest 400‑meter uphill race. 28 fitness creators from 20 countries teamed up to sprint, crawl, and scramble 400 meters up the Okurayama ski jump in mixed‑gender squads of four. The tour’s next stop? France, this July.

One bad night. Leads to three days of recovery, according to Muse. They analyzed sleep data from 868 people across 1,846 short nights and found that a single bad night kicks off a three‑day recovery process, with REM and deep sleep increasing over those nights. The brain was described as “reorganizing its sleep architecture” in the process, rebuilding how it sleeps rather than simply sleeping more.